Financial influencers will be regulated as capital market advertisers starting Nov 1

📢 New SC Guidelines on Finfluencers & Financial Advertising – Effective Nov 1, 2025❗

The Securities Commission Malaysia (SC) has announced that starting Nov 1, 2025, financial influencers (finfluencers) who promote investment tips and capital market products on social media will be regulated under new advertising guidelines.

The Securities and Futures Commission has further tightened requirements for social media advertising in response to its growing role in financial promotions.

🔹 Key Updates:

✅Finfluencers are now classified as advertisers and must comply with SC’s guidelines.

✅Advertisers are responsible for ensuring their marketing agents follow regulations.

✅Unauthorized individuals & entities are prohibited from advertising financial services in Malaysia.

✅Even independent finfluencers (not engaged by financial firms) must follow the guidelines if they promote capital market products.

✅Stronger social media advertising regulations to protect investors from misleading promotions.

Those that may not be engaged by any product issuer or service provider but would on their own accord still advertise the product or service to the public would also be subjected to the regulations.

📌 These revisions align with global standards in Australia, the UK, and Singapore to ensure responsible financial advertising and enhance investor protection.

In recent years, more and more "financial influencers" have emerged, attracting a large number of young people, especially Generation Z and Millennials, by sharing investment strategies, stock advice and wealth growth methods.

In recent years, financial influencers have attracted a large number of young investors, but some lack professional knowledge or mislead investment decisions for personal gain. Therefore, the SC has strengthened supervision to reduce investment risks.

For more details, visit SC’s official website:

👉 https://www.sc.com.my/regulation/guidelines/advertising-and-promotion

(Source: Securities Commission Malaysia, The Edge Malaysia)

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